RIDGEFIELD, CT: Boehringer Ingelheim Pharmaceuticals launched its largest unbranded campaign as it aims to raise awareness about chronic obstructive pulmonary disease (COPD).

HUDDERSFIELD, UK: Mamas & Papas (M&P), a UK-based parenting retail company, is looking for a US agency to manage its consumer lifestyle PR and corporate branding ahead of its nationwide launch this summer.

NEW YORK: Susan Gilchrist, currently senior partner in the Brunswick Group's London office, is set to help manage the agency's US offices in a newly created role.

PRWeek supports the American Association of Advertising Agencies (4A's) decision to protect its member-agencies' ideas during the pitch process.

This week I had a unique experience. An agency CEO told me he had got it wrong.

24/7 is the new (or, in our industry, not so new) 9 to 5. Everyone has Blackberrys or other smartphones - often issued by their employer.

In 2007, I told '60 Minutes' that millennials, the generation of young people coming of age in the 21st century, could be incorrigible.

Brammo, an Oregon-based electric vehicle manufacturer, launched its first product last year: the Enertia electric motorcycle.

Renee Blodgett founded Blodgett Communications in Boston, rebranding the agency as Magic Sauce Media in January to integrate social media, viral marketing, branding, and PR. She speaks with Erica Morris about integrating media and gaining exposure for start-up clients.

Once hesitant - and restricted - to use social media in their communications plans, the healthcare industry is finally embracing the strategy.

From reputation management to social media, the financial services community is working hard to address a variety of challenges.